Formula 1 hit Sin City last month for the The Heineken Silver Las Vegas Grand Prix. Since this is Vegas, music was always going to play a big role in the day, and fans were spoiled rotten from the ...

In 2021, Heineken successfully bounced back in terms of brand power & brand image with the massive Sleek Changeover, hitting the desirable results: +19 pts for "Different", +28% for "Brings ...