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There are a few places where users can already find their favorite TV spots online, but no definitive repository of commercials. That’s why iSpot.tv wants to be the place to find TV ads online.
iSpot.tv raises $5M, looks to provide better advertising insights by analyzing 35,000 TV commercials
Sean Muller didn’t have to raise cash for his fast-growing Seattle area startup iSpot.tv. After all, the 15-person company — which measures thousands of TV commercials and provides competitive ...
TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based methodology. The deal will help iSpot track both business outcomes ...
ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...
ISpot.tv Inc., a company that aims to help advertisers ... and catalogs metadata so it can gather information such as when commercial breaks start, which commercials play and how long a particular ...
Nielsen may be the top name in TV measurement — an industry juggernaut for 92 years with annual revenues of more than $6 billion and a market value of nearly $17 billion. In fact, founder Arthur ...
AbbVie continues to be top of the TV drug ad spenders as its immunology blockbuster Skyrizi dominates this year’s iSpot roundup. After taking the top spot again last month, the Big Pharma is ...
With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million. By Georg Szalai ...
The owner of CBS and Comedy Central will utilize a new product from media-measurement company iSpot ... to commercials, also known as “attribution,” is seen as critical. As the linear TV ...
TV analytics firm 605 has been acquired by ad measurement company iSpot, the company’s fourth acquisition in five years and its largest to date. Kristin Dolan, who founded 605, became CEO of AMC ...
This week, iSpot.tv acquired Ace Metrix in a deal that combines the providers of complementary measurement services for TV advertising. ISpot measures reach, conversion rates and brand lift for ...
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