By Patricia B. Mirasol, Multimedia Producer PRODUCTS struggling with market visibility can improve awareness about their brand by leveraging trendy events, according to a Filipino toothpaste maker.

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TANDUAY Light has sent a formal letter asking the PBA Commissioner's Office to intervene on its behalf after losing its rights on draft pick Chris Newsome, who signed with new D-League team Hapee ...

Hapee toothpaste was launched in 1988, the same year as the Seoul Olympics. Cecilio K. Pedro, Lamoiyan Corporation’s founder, shares how he was able to capitalize on the Olympics fanfare to increase ...