Today, while jalebi often steals the spotlight with its crispy curls and mass appeal, Imarti continues to hold its ground.

Why, though, are these sweets important? Off the top of the head, these are obvious marketing campaigns — an attempt to stand out from the crowd amid the social media-driven festive craze.

Delhi houses several food gems, one of these being sweet shops as old as 170 years old. Take a look at some of the oldest sweet shops in the national capital. This old sweet shop is famous for its ...