Fashion designer Anna Sui is the latest to be honored by Mattel for Asian American Pacific Islander Heritage Month. Her doll ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

LeBron James fans camped for nearly 14 hours in order to be the first people to get their hands on his Barbie 'Kenbassador' ...

The internet loves the new ChatGPT Barbiecore trend, and here is how you can participate too.

Barbie has announced that LeBron James is the first athlete to have a Ken doll. Mattel, the parent company that owns Barbie, released photos of its new doll in the likeness of NBA legend ...

The AI Barbie trend, powered by ChatGPT, blends nostalgia with personal branding that transcends after the Ghibli trend.

This month, the Akron native will be among the few to be immortalized into a Barbie – or should we say Ken – doll. James has been chosen to a be part of the Barbie Signature Kenbassadors ...

That’s why partnering with Barbie to release the LeBron James Kenbassadors doll is such an honor. It’s an opportunity to recognize the powerful impact of role models who instill confidence ...