It’s iconography at this point, an image of modern-day Americana: Guy Fieri in an oversized bowling shirt seared with a ... a celebrity-chef matchstick, setting fire to the fast-evolving genre ...

Guy Fieri, the chef behind “Diners ... his eagle-head logo complete with splayed wings and fire. He patiently signed cookbooks and T-shirts. “I just got asked a million times, 'Why did ...