For a long time, chewing gum has had a fairly bad image in terms of tooth damage, which explains why brand identities favoured the more clinical, ‘dental hygiene’ aesthetic. With Extra, alongside ...

“Quiet your mind mouth with Extra Gum,” one ad concludes ... obviously into the idea of mental wellness with surrealist images of mouths in the middle of people’s foreheads.

And if you redecorate your home and sand down the old paintwork, the plastic binders in the paint can release microplastics ...

Credit: Merc / The Pur Company Rating: 8/10 Sporks Extra gum has a soft, almost pillowy chew. Each piece is a long, wide ...

This is a story about the power of storytelling. It's a story about a big, invisible gum brand named Extra that was on the verge of being forgotten. It had no meaning. No one cared about it. It simply ...