The AI-generated models in the Guess ads were created by Seraphinne Vallora, a London-based AI marketing agency that created ...

A Guess campaign in Vogue featuring an artificially generated model has reignited debate over what it might mean for real-life models pushing for greater representation and diversity, and consumers ...

It's true that AI has dominated nearly every field around the world and experts also say that it has revolutionized things to ...

In a first for the iconic fashion magazine, Vogue featured an AI-generated model in its August 2025 print edition.

Concern around unrealistic beauty standards and the damaging effects they can have is nothing new. But unlike traditional ...

A Guess summer fashion campaign in this month's print edition of Vogue has come under fire after it emerged that AI models ...

Subscribers to monthly fashion and lifestyle magazine Vogue were horrified after spotting a double-page ad for the brand ...

Guess co-founder Paul Marciano says the AI-generated model is just a tool, not a threat to real models in the industry.

Modeling as a profession is already challenging enough without having to compete with now new digital standards of perfection ...

Speaking to the BBC, Felicity Hayward, a plus-size model, says that Vogue’s decision to include the advert is, “very disheartening and quite scary”, and she worries that it could undermine years of ...

The future is female -- and apparently fake too, 'cause Guess is getting roasted for using an A.I. model in their new ads ...