Under Armour worked with young athletes in Baltimore city schools to test the prototypes of the new backpack. Several of the students will be featured in the launch campaign, which dropped Wednesday.

Let’s be real: most backpacks feel like they’re trying to break your back by lunchtime. But Under Armour just dropped the UA No Weigh Backpack, intended to keep strain off your back. Designed ...

Under Armour worked with young athletes in Baltimore city schools to test the prototypes of the new backpack. Several of the students will be featured in the launch campaign, which dropped Wednesday.