In 2004, less than seven years after coming to market, Bacardi purchased Grey Goose for a reported $2.2 billion USD. Today, the enduringly popular vodka cranks out over 2 million cases per year.

GREY GOOSE® Vodka is only made from two ingredients: water from our own well in Gensac-la-Pallue and the finest French wheat. Every part of the production process is done in France.

Grey Goose is distilled and bottled in Cognac, France and is available in Original, L’Orange, Le Citron and La Vanille. Industry sources said that Grey Goose had sales of 275,000 cases in 2000, ...

The man—and the team—largely credited with not only maintaining Patrón Tequila’s huge market share but growing it has been tasked with a new challenge, bringing back swagger and market share to ...

Grey Goose debuted in 1997, and by 2004, Frank sold it to Bacardi for more than US$2 billion. “One of my proudest accomplishments is helping to change the perception of vodka around the world ...

Bacardi currently markets the Turi brand of Vodka in the United States, although its distribution is limited to about 20,000 cases. Comparatively, some 1.4 million cases of Grey Goose were sold in ...