A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

And what about people with gray eyes ... People with green eyes might feel unique. During the study, participants with such an iris color were rated as the most attractive. If we look at the ...