As we look ahead, trends like AI integration, privacy legislation and sustainability are reshaping how brands engage with ...

Green marketing, on the other hand, involves promoting products and services based on their environmental benefits. Recent research in this area has focused on understanding the factors that drive ...

Technological innovation, shifting consumer behavior, and regulatory challenges will shape the marketing industry even more ...

Citations: Chernev, Alexander, Sean Blair, Ulf Bockenholt. 2024. Is Sustainability a Liability? Green Marketing and Consumer Beliefs about Eco-Friendly Products.

Green Theme Technologies (GTT) is pleased to announce the appointment of Courtney Harold as Head of Marketing. With over 25 years of experience in the textile, apparel, and footwear industries, ...

The ingenious strategy of Google 'Red light, Green light,' epitomizes viral marketing — it is simple yet effective while merging entertainment and technology around the time that Squid Game ...