Catch phrases have become a huge part in the province’s approach to dealing with the ongoing COVID-19 pandemic. And it’s a strategy communications experts say has worked — and continues to work.

When Dumphy saw the phrase "havin' a time" on a billboard in 2011, he was flattered and curious. After asking around, he found out it was part of an ad campaign for Memorial University's big ...

The 2024 Super Bowl champion Philadelphia Eagles will forever be known for blocking out the noise and rallying around a clever catch-phrase from quarterback Jalen Hurts: “Keep the main thing ...