The font from this scene of Atlanta traffic has the older style Highway Gothic type font on their directional signage. (Getty) There have been six variations of Highway Gothic.

(Hint: It's the one I'm attempting to use in the writing of this column.) The U.S. does, however, have an official font. Or did until a new font came along to steal the old font's job. Let me explain.

Some tests by printer.com, via a post on CNET's Digital Media blog, found that the use of the 10-point Century Gothic font is 31 percent cheaper than using the default 11-point Arial font.

Not for nothing, but if y’all Star Wars folks are reading this, I think Chris Plante would make an adorable Ewok. Just saying. For more great examples of ITC Serif Gothic, check out Fonts in Use.

It features a sharp font for logos and a soft, elegant design that is kind and gentle, and a free font that has a slightly different texture than a general Gothic font is "Logo Tapu Gothic"is. It ...

Their Prison Gothic font is the result of six years of painstaking work to maintain part of the city’s history. “This is a way to preserve Hong Kong’s visual cultural memory,” Yau explained.