Google Tag Manager is free and easy to implement. There is also documentation that can be found online from Google, blogs, social media, etc., that can help you set up GTM.

Researchers uncover data leaks in Google Tag Manager (GTM) as well as security vulnerabilities, arbitrary script injections and instances of consent for data collection enabled by default. A legal ...

Google says, “The Google tag already works with many Google products such as Google Ads, Campaign Manager, Display & Video 360, Search Ads 360, Google Analytics, and more.

Your "Tag coverage" summary can report on up to 10,000 pages. Google’s “Tag Coverage” feature now allows you to see which tags are firing on your website and which ones are not.

Google announced a new Google Tag that Google says will "unlock new capabilities to help you do more, improve data quality and adopt new features - without requiring more code." Google Tag Manager ...

This feature requires integration through Google Tag Manager and involves tagging your website with key product attributes such as Merchant Center ID, Product ID, Store Code, Availability, Price ...