Facing prickly questions about possible conflicts of interest, Google Inc. will sell a service called Performics — acquired as part of DoubleClick Inc. — which helps websites improve their ...

U.S. antitrust regulators approved Google Inc.‘s $3.1 billion purchase of DoubleClick Inc. Thursday, removing a key obstacle to a formidable combination in the burgeoning online advertising sector.

As Google prepares to travel to a federal court in Virginia to face down its adtech antitrust trial next week, a newly uncovered deck sheds new light on the 2007 DoubleClick acquisition that ...

“DoubleClick makes Google a much more credible player in the display ad segment,” said industry analyst Greg Sterling of Sterling Market Intelligence. “Google has had display advertising ...

Google has begun testing extending its DoubleClick ad technology beyond desktop computers and mobile phones to billboards. The company is trialing a method for premium billboard ads to bought ...

The companies said late Friday that Google has agreed to pay US$3.1 billion for DoubleClick, ending speculation that Microsoft Corp. might buy the company.

Shares of Mountain View-based Google rose three cents to $466.32 in after-hours trading. DoubleClick has been privately held since 2005.

Nov 12 (Reuters) - Google Inc said its DoubleClick online advertisement service was back up after suffering an outage on Wednesday. Ads on several websites using DoubleClick went blank or entire ...

If the Google-DoubleClick merger is approved, it could have presented a problem for Viacom, which is suing Google for $1 billion for copyright infringement on Google's video-sharing site, YouTube.

The European Commission approved Google's proposed acquisition of DoubleClick for $3.1 billion, but also reminded the companies of their responsibility to respect the privacy of personal data.

European Union regulators are expected to give approval next week to Google Inc.'s proposed $3.1 billion US takeover of online ad tracker Doubleclick Inc., according to reports Thursday.

Google's offer represents the biggest deal in the company's history. Last year, the company, based in Mountain View, Calif., paid $1.65-billion for YouTube, the online video firm.