Google Analytics 4 now allows copying custom detail reports and explorations across properties, streamlining configuration management and freeing up more time for data analysis. Why we care.

In this article, we will take a look at 16 free and low-cost alternatives to Google Analytics 4. If you want to skip our detailed analysis, you can directly go to 5 Google Analytics 4 Alternatives ...

Google Analytics 4 users worldwide report data discrepancies, with traffic reports showing only half of actual visitors. GA4 is underreporting website traffic, according to multiple support ...

Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry.