Google Analytics 4 now allows copying custom detail reports and explorations across properties, streamlining configuration management and freeing up more time for data analysis. Why we care.

Sign in to your AdSense account. Click Account > Access and authorization > Google Analytics integration. Click +New Link. Select the property that you want to link from the list. Click Create link.

If so, Google Analytics may have created a new GA4 property for you based on the settings from your UA properties when the countdown timer hit zero at midnight.

Also, if you have not migrated to Google Analytics 4, use the GA4 Setup Assistant to create a Google Analytics 4 property and follow these steps to get set up. You need to finish migrating to ...

2. Learn to love events. Google is leaning hard into a whole new segment of Google Analytics 4 called “ events.” So, what’s an event? Pretty much whatever you want (or need) it to be.

Steam's support of Google Analytics will officially end on July 1, when Google itself is replacing their old Universal Analytics service with a newer system dubbed Google Analytics 4.

Click Create link. Your property is now linked to AdSense. Note that it may take up to 24 hours for your Google Analytics account to start showing data.