In the most recent Google Ads tutorial video, a new Conversion Lift study was introduced to advertisers. The tutorial covers Conversion Lift and how to set it up in Google Ads.

This tutorial, originally posted by Google Ads, breaks down how you can start taking advantage of the tool to save you time and money.

Google has offered paid advertising on its search engine and other platforms since the year 2000. Google Ads uses a "pay per click" model where you pay a fee to Google when users click on your ads.