Later, the single Nike stripe became the company logo, and this logo has become the signature logo of Nike's entire brand of sports apparel. Good logos are critical for a business, as they ...

It establishes a bond between a company and its community of fans, friends, critics, allies and champions. A brand logo is exclamatory. (It may even be an actual exclamation point.) It acts as a ...

Every day consumers are confronted with countless logos, mostly unaware of how these icons are constantly transmitting a slew of messages aimed at the subconscious. "A company's logo is its ...

Who has the better logo: McDonald’s or Burger King? McDonald’s is the more successful company by a mile ... which people perceive as healthy and good, the descriptive version was preferred ...

Or your friend’s best friend who you just cannot stand to be around? It’s good when relationships challenge us, says Simon-Thomas. They can help us extend our status quo and how we see the ...