News, the first iteration of the meme appeared on Tumblr in 2012. The meme was a calendar featuring a smiling photo of Timberlake on April 30 with "It's gonna be May!" written on it.

So much so that on April 30, 2019, the Maytag kitchen appliance company released a commercial parody in which the lyrics were changed to "It's Gonna Be Maytag." "May" memes already are appearing.

On her personal calendar for April 2012, the NSync fan posted the Timberlake/"It's Gonna Be May" meme next to April 30 and sent to to friends. Overnight, it was shared everywhere.

It appears Justin Timberlake will never live “It’s gonna be May” down. On April 30, Lance Bass took the meme to another level when he created a TikTok poking fun at his former 'N Sync band ...