Salem Lights, once sheathed in a kelly green box, are now cloaked in pastels and white, and known as Salem Gold Box ... the use of color." Reynolds, the nation's second-biggest cigarette company ...

Hello, Marlboro Gold Pack. "Light" cigarettes ... are less harmful than "full-flavor" cigarettes. Cigarettemakers are replacing those words with colors on brands that make up more than half ...

When it comes to new rules for marketing so-called light cigarettes, tobacco companies plan to honor the letter of the law but to shade the truth, critics say. Come June, under the new federal ...