From trackside branding to flavor-fueled fan activations, the beverage giant is doubling down on high-octane engagement – and ...

PepsiCo has signed a multi-year global partnership with Formula 1 (F1), set to begin in 2025, bringing three of its flagship ...

CEVA powers Ferrari’s F1 journey with smart, multimodal logistics across 68 races in 52 countries, including rail.

F1 already has a crowded schedule of 24 races around the world, with four in the Asia-Pacific region. Read more at ...

Formula 1 and PepsiCo have announced a landmark multi-year global partnership that will see the beverage and snack giant ...

Formula 1® and PepsiCo are delighted to announce a multi-year agreement that will see PepsiCo become an Official Partner of ...

Formula 1 and the Cruise Division of MSC Group have announced a multi-year extension of their global partnership through 2030 ...

Hendrick Motorsports driver Kyle Larson was recently featured in an interview with Pat McAfee ahead of his second 'double' attempt.