Last month, I ran a tiny media experiment in my own home: I recorded all of the toy commercials that my 3-year-old daughter watched in a one-week period, looking for patterns in how she was being ...

Published: December 5, 2019 7:39am EST Girl toys tend to be pink. AP Photo/Nick Ut Mattel’s new line of dolls come with clothes for all genders. Mattel You’re too busy to read everything. We ...

Last year, Mattel did away with “boys” and “girls” toy divisions in favor of nongendered sections: dolls or cars, for instance. But the Creatable World doll is something else entirely.

The global rise of Lego, the world’s number one toymaker, has demonstrated the importance of the traditional pink and blue toy aisles from a marketing perspective. It has long dominated the blue ...

But the giggles these products create hide the underlying problems facing the toy industry: declining sales, competition from electronics and, in a word, girls.

A Lego ad from 1981. But a gradual shift toward gendered marketing intensified in the 1990s when princess-themed toys appeared and the idea of the gender-appropriate toy flourished in earnest.

From clothes, to toys, to toiletries - we take a look at why companies to divide their products into girls' sections and boys' sections and why that might change ...

Then toy marketers learned that could sell more toys by preventing hand-me-downs and declaring that they were for only girls or only boys. Toy design and marketing began to rigidly adhere to the ...