Geenen, Schuster's, the Milwaukee-based department store chain, launched its first parade a couple of years after rival department store operator Gimbels discontinued its Thanksgiving parade.

Now, the same publisher has issued Paul Geenan's "Schuster's & Gimbels: Milwaukee's Beloved Department Stores," which charts the course of Brew City's two legendary retailers and recounts their ...

Geenen, Schuster's, the Milwaukee-based department store chain, launched its first Christmas parade a couple of years after rival department store operator Gimbels discontinued its Thanksgiving ...

By the 1950s, Schuster's was the highest grossing store in Milwaukee and its was a coup for Gimbels when it purchased Schusters in 1962. Also by the mid 1980s, Gimbels was irrelevant and largely ...

It ended the way many things end in Milwaukee — with people ... city's downtown Christmas parade, begun by Schuster's department store and taken over when Gimbels bought its rival in 1962.

The Medical College of Wisconsin and Greater Milwaukee Foundation have selected the former Gimbels-Schuster’s Department Store building on King Drive in Milwaukee’s Halyard Park neighborhood ...

For many years in Milwaukee, Schuster's Holiday Parade ... and probably the biggest change was that Schuster’s was purchased by Gimbel’s in 1962,” Gurda says.

The former Gimbels and Schuster’s department store building at the southwest corner of Garfield Avenue and King Drive is being redeveloped into the ThriveOn King project. Rendering: Engberg ...

as well as other artifacts from beloved department stores Schuster's and Gimbels. More: 'I could cry, I feel so bad': When Gimbels closed its downtown Milwaukee store Get daily updates on the ...

ThriveOn King is a redevelopment of Milwaukee’s former Gimbels-Schuster's department store building. Medical College officially moves to ThriveOn in Bronzeville ThriveOn King opening timeline is ...