Gillette’s new ad invokes the #MeToo movement but only focuses on men. Here’s why that’s a problem. When we discuss toxic masculinity, we must also acknowledge the women who reinforce it ...

Gillette's new "We Believe" ad -- a one minute and 48 second spot posted to its social media accounts this week -- addresses serious issues like toxic masculinity, sexual harassment and #MeToo.

Just don't mistake it for a hero. That role is already being taken care of by the real people who inspired Gillette to follow their lead. Contact Detroit Free Press pop culture writer Julie Hinds ...

Gillette is the latest mainstream brand to have triggered a social-media firestorm, with hundreds of consumers lashing out at the brand on Twitter and YouTube for its latest ad, "We Believe." But ...

Don’t get me wrong, I’m sure the marketing wizards at Gillette are thrilled their new ad is generating so much buzz. I don’t buy the far-reaching argument that all men are being lumped into ...

This week, Gillette released its newest commercial—that plays out more like a short film—in which the #MeToo movement is addressed, "boys will be boys" is no longer an acceptable reply and ...

MUMBAI, India, Nov. 19, 2019 /PRNewswire/ -- For over a hundred years, Gillette has aimed to make men look, feel & be their best. In this journey, the brand has continually challenged stereotypes ...

RELATED: 90th Oscars shines spotlight on Me Too movement, change in Hollywood Another referring to the ad as "@gillette's man hating ad." The company says to make its vision of the Best Men Can Be ...

The film follows hot on the heels of Gillette’s The Best Men Can Be ad, which similarly grappled with the challenges of modern masculinity – if a little awkwardly. However, maybe because it’s being ...