The Sun Microsystems logo is perhaps the best ambigram logo of all for its geometric perfection. The clever rotational symmetrical chain looks like it could be a tech component chip, and it was ...

Not every brand should be descriptive There are cases, the researchers found, where descriptive logos are the wrong way to go—namely, if consumers don’t like your product. To discover this ...

Renault has revealed a new logo, a geometric version of its diamond-shaped design which has been in use since the 1920s. While the brand’s diamond logo has existed since 1925, the previous iteration ...

In the past decade or so, there’s a general pattern emerging: Brand logos being changed are becoming simpler. Mastercard, Instagram, and Google are all good examples of successful logo redesigns.

03. The Nike logo: Futura Bold The Nike logo is so recognisable that the iconic swoosh is often used alone. But when the brand does use type, it's usually Futura Bold Condensed Oblique.

British car brand Jaguar has unveiled its updated logo as part of a rebrand to mark the company's move to electric-only cars. The rebrand was realised by the carmaker's in-house team and unveiled ...