Paying for shelf space is, of course, nothing new. It was initially introduced in the early 1980s, so it has been a part of the retail sector for at least 35 years, if not more.

A big drug company pays a generic drug company to keep a cheaper generic drug off the market. The AARP said brand name prescription drugs are on average 18 times more expensive than generics.

View the prices of 10 generic vs. brand name products: More on AOL.com: We're lovin' it: McDonald's slogans over the last five decades The top 15 clothing brands millennials love ...

Advice Everyday Cheapskate: Skip the big name brands for these six generic products Published: Jun. 10, 2025, 8:00 a.m.

EAST BRUNSWICK, N.J.--(BUSINESS WIRE)--Rising Pharma Holdings Inc. (“Rising Pharmaceuticals”), today announced the U.S. launch & commercialization of six new generic products during the third ...