Over the last week we’ve seen a rash of rebranding efforts by major companies such as Burger King and Pfizer. Now, General Motors announced it too had a New Year makeover, unveiling a new logo ...

The new logo was created by GM’s own designers. Even the font was created in-house, the company said. It’s the first time the automaker has substantially changed its logo since 1964.

The company is launching a new marketing campaign to push its new electric vehicles, as it seeks to compete with Tesla and other automakers. This is the most significant logo change in GM’s 113 ...

General Motors unveiled a new logo on Friday that it says signals its commitment to an electric future. The new logo features lowercase letters, a rounded smartphone-app-like outline, and a hidden ...

American automotive company General Motors has made its first substantial logo change in more than half a century as part of its pivot towards electric vehicles. The all-caps acronym that has ...

General Motors is working to remake its public image with a new logo, a new company-wide marketing campaign and a new website as it shifts from a company that makes largely internal combustion ...

It's GM's first logo change in 11 years, its fifth in 113 years — and the most progressive ever, a potentially risky move for a company that still makes big money on gas-powered pickups and SUVs.

This image provided by General Motors shows the new company logo. General Motors is changing its corporate logo and starting an electric vehicle marketing campaign as it tries to refurbish its image ...