American society has made significant strides towards gender equality over the past century, but children’s toys seem to be moving in the opposite direction, reinforcing traditional roles rather ...

For Dr. Charalampos Saitis, coauthor of the study, the soundscape of toy ads plays a subtle role in anchoring gender stereotypes in children's minds from an early age. And this phenomenon can have ...

"But they profoundly influence the way we interpret gender roles, even in something as seemingly innocuous as a toy commercial." A particularly thought-provoking concept introduced in the study is ...