Launched in India, 7UP's new sonic identity features a custom melody created in collaboration with BrandMusiq. The short 7-note jingle consists of snappy vocals chiming the 7UP name, alongside the ...

Annoying they might be, but corporate jingles are big business, and set to get much, much bigger. Just as the eye-catching Nike 'swoosh' logo pole-vaulted the sports brand out in front of its ...

The new sonic identity, described as a MOGO® (musical logo), incorporates sounds like the crack of a can and the fizz of a pour, paired with a melody intended to evoke refreshment and upliftment.

7UP, PepsiCo’s refreshment brand, has launched its first sonic logo in India. As a key market, India is introducing this audio branding to build stronger consumer connections through sound.

New Delhi: 7UP, a brand owned by PepsiCo, has introduced its sonic logo in India, adding an audio element to its identity. Developed in collaboration with sonic branding agency BrandMusiq, the ...