The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a ...

We referred to it all as the GEICO-verse. We really leaned on Martin, Framestore, and GEICO for character development, since they knew most about the Gecko, what makes him tick, and what he stands ...

The Miss Geico is 51 feet long and has a top speed of 185 mph and change. We actually have used it with a great deal of success to promote our power sports line of products. Boats, motorcycles ...

GEICO’s site will feature a wide range of games and prizes and information about road and highway safety. Get a photo with the Gecko as he roams around the grounds and don’t forget to register ...