The answer is more innovation, and the future is already here—with the 2016 Toyota Prius. This newest version of the global green icon pushes the hybrid concept farther down the road than ever ...

The Toyota Corolla, widely regarded as the "people's car" in the global automotive market, prepares for a new generation.

The compact SUV will likely benefit from Toyota’s next-gen four-cylinder engines in more efficient hybrid and plug-in hybrid ...

Comprehensive review of the 2024 Toyota Prius model. View specifications, engine details, dimensions, pricing, and get expert opinion and honest rating of the car from our specialists. The fifth ...

Toyota has long been at the forefront of hybrid technology, starting with the original Prius in 1997 ... currently under development will power future electrified GR models.

Toyota engineers were challenged to design a new mid-sized concept for potential global market introduction by 2015. The NS4 concept is a dedicated plug-in hybrid, separate from the Prius family ...

Electric cars may not be practical for everyone yet, but a plug-in hybrid Toyota Prius Prime may be the next best thing. The Prius Prime offers a substantial EV-only range for everyday driving.

Furr, Nathan, and Daniel Snow. "The Prius Approach: How Hybrid Technologies Help Companies Survive Disruption and Shape the Future." Harvard Business Review 93, no. 11 (November 2015): 103–109.

have progressed over the years (and it’s been decades since the Toyota Prius introduced us to the hybrid principle) that hasn’t happened yet. Nor is it likely to. Obviously, the best way to ...

Launched in Japan in 1997, the Toyota Prius hybrid made its U.S. debut in 2001 and sold only 15,000 units that first year. By 2011, U.S. sales reached the 1 million mark. The Prius uses a gasoline ...