Impossible Foods’ target customer isn’t the lentil-eating vegan, but the meat-lover who would be open to reducing consumption if there was a tasty alternative. In its labs, the company has ...

The U.S. Food and Drug Administration on Wednesday approved a key ingredient in plant-based burger patties made by Impossible Foods, a rival to Beyond Meat , clearing the way for direct-to ...

Burger King's Whopper goes meatless with rollout of plant-based Impossible Burger The Impossible Whopper has fooled people in blind taste tests who can't tell the difference from the meat-based ...

The Impossible Burger — 'made from plants for people who love ground beef' — is debuting at 13 restaurants in Vancouver, Calgary, Toronto, Ottawa and Montreal ...

Burger King was sued on Monday by a vegan customer who accused the fast-food chain of contaminating its meatless “Impossible” Whoppers by cooking them on the same grills as its traditional ...

On Tuesday, the Impossible Whopper was listed on Burger King’s U.S. website as “100% Whopper, 0% beef.” It also included a disclaimer for customers seeking a meat-free option.

Plant-based burger maker Impossible Foods Inc. on Wednesday announced a partnership with major meat supplier OSI Group, a long-time producer of patties for fast-food chains, as it ramps up to meet ...

Impossible’s main competitor, Beyond Meat, went public in 2019 at a $1.5 billion valuation, and its market capitalization soon soared to $10 billion on a few hundred million dollars in revenue.