The customer’s needs should. Sales strategy also offers a model for cross-functional alignment. The most effective sales teams don’t just respond to demand—they help shape it.

VICTORIA — B.C. has launched a first-of-its-kind registry to track pre-sale condo purchases, a move that may help combat tax evasion but is not expected to drive down condo prices. The new pre ...

Pre-sales is a strategic function that should be integral to any project. It provides a level of detail that may not be achieved solely by sales, while fostering a team mentality, where experience ...

When the market was hot, people lined up overnight to get their hands on pre-sale condominiums. Now that the housing market in B.C.'s Lower Mainland has cooled, some buyers are trying to back out ...