Learning Express Toys employee Taylor Damron, middle, teaches a specific a Rainbow Bracelet pattern to, from left , Meghan Wilson, 8, Maggie Stevens, 9, and Cason Wilson, 6, during an advanced ...

It was invented in 2011 by Cheong Choon Ng. IT’S fun to make these bracelets! By September 2013, the brand Rainbow Loom had sold over 1.2 million units, according to Ng.

Toni Notarangeli thought she’d misheard when her eight-year-old son Angelo begged her for a toy he just had to have: a plastic loom that helps kids weave colourful rubber band bracelets.

Central NY News How Rainbow Loom rubber band bracelets became this season's hottest toy Published: Dec. 01, 2013, 12:00 p.m. By Charley Hannagan | [email protected] 2013-11-20-mg-nana2.JPG ...

The Rainbow Loom concept is pretty basic - two plastic boards, a crochet hook, and as many coloured rubber bands as you can get hold of. With it you can make bracelets, necklaces, earrings ...