and the four main fragrance families sit on a ‘Fragrance Wheel’, a circular diagram that was invented by fragrance expert, Michael Edwards in 1984. Fragrance families help describe to shoppers ...

Why Rotating Fragrances Matters Selecting the right perfume is not only about personal taste—wearing your perfumes can totally redefine your personality. As temperatures and humidity levels change, ...

This perspective helped Edwards to create his fragrance wheel, which defined the 14 families into which all scents can be classified. His team of expert noses receives pretty much every new scent ...

In 1983, perfume expert Michael Edwards created the widely respected Fragrance Wheel to help categorize the 14 different fragrance families. On the wheel, each family leads to the next: fresh ...

One of the best ways to understand seasonality and how notes work with certain moods and occasions is Michael Edwards’ Fragrance Wheel, which also happens to be one of the best fragrance ...

According to Mr. Lee, the four perfumes in “The Elements” mirror the four major olfactory classifications on typical fragrance wheels: floral (sky), fresh (water), woody (earth) and warm and ...

Covering the darker side of the fragrance wheel, Editor-in-Chief is bold, spicy, and elusive with notes including clove, labdanum and tonka bean. Find the scent profile that speaks to you.