The edible oil brand has roped in Akshay Kumar to drive its logo and identity change to appeal to the younger digital audience. For two decades, Indian buyers recognize Fortune as makers of edible ...

Adani Wilmar has rolled out a campaign featuring its brand ambassador actor Samantha Prabhu for its Fortune Sunflower oil brand. Conceptualised by Ogilvy, the film highlights the importance of eating ...

Adani Wilmar Limited has unveiled a new TV Commercial for Fortune Sunflower Oil featuring actress Samantha Prabhu. The TVC has been conceptualized by Ogilvy & Mather and portrays the ongoing ...

Going by the market research findings, AWL is currently looking at the sunflower oil as the key segment to establish the Fortune brand. The sunflower oil category constitutes 12 per cent of the ...