But the new logo says it all. We reached back into Fortune’s extensive archives to recreate a modern sanserif design that further emphasizes a clean, bold and contemporary design.

For the “feature well,” as we call it, we created a clean canvas to deliver strong, long-form stories—a Fortune signature since our first issue in 1930. But the new logo says it all.

We used Fortune’s modernist heritage as a starting point. My talented team of art directors--Peter Herbert, Josue Evilla, and Michael Solita--worked with editor Alan Murray and deputy editor Clifton ...