This is an edition of the weekly newsletter Pattern Grading, GQ global style director Noah Johnson’s no-holds-barred view on contemporary menswear, the culture of fashion, and how to get dressed ...

In other words, we’re talking about memes. Defining a meme used to be much easier, but now that we’re dealing with a household word that even your grandma ... like modern life itself is ...

Memes are everywhere ... But as these sayings and slogans start to take on a life of their own, the rest of the world typically forgets how they even started in the first place ...