The idea of buying something to only wear once, especially at that price point, felt silly and also quite outdated,” one Simone Rocha bride tells Vogue.

Bride-to-be Katrina Matias posted a video that has since amassed 700,000 likes, saying, “Guys, who was going to tell me that ...

"Since I was a little girl, I had dreamed of wearing a wedding dress that made me feel like a princess, and this dress did that for me," the bride tells PEOPLE Author Made Photo and Video / @ ...

In the aftermath of the fires, some have lost the dress they planned to wear on one of the most exciting days of their lives.