Playing on ’90s silhouettes, a windbreaker has been realised in pink, orange and cream, with a waist that can be cinched in ...

The art world loves a first, and a new documentary is dishing up the story of the first-ever football kit designed in ...

New Balance has unveiled the FC Porto home kit for the 2025/26 season — a visual tribute to ten years of shared success, pride, and unmistakable style between the Portuguese giants and the global ...

Chelsea have unveiled their new home kit for the 2025-26 season, which has been designed as a loving ode to London, the city that the club have called home since their formation in 1905.

Nuria Tarre, Chief Marketing & Fan Experience Officer for City Football Group said: “Through the power of AI, we are delighted to offer fans this special opportunity to be a part of Manchester City ...

Manchester City are boldly entering the world of AI - and they are not doing it quietly or cautiously. In a first for football, City will give fans the chance to design the club's third kit for ...

Chelsea have unveiled their new 2025/26 home kit, sparking mixed fan reactions online as some supporters have questioned the inspiration behind the design.

Since the club is basically all marketing, RB Leipzig always have pretty cold kits - even if they do look a bit like you just asked an AI to design “nice football kits”. They’ve switched to ...