Children who were shown a box branded ‘Sugar Bits’ without cartoon characters reported ... have signed up to the CBBB’s Children’s Food and Beverage Advertising Initiative.

Food and beverage companies know this ... organizations that has pushed the food industry to cut down on the use of cartoon characters to sell foods high in calories, fat, sodium and sugar ...

Former first lady Michelle Obama announced Wednesday the launch of a healthy food and beverage company she co-founded to offer parents “healthier, great-tasting products” for their children.