Thus, the 60-second commercial was shot on the streets of New Orleans and populated with locals. Some sections feature actual Folgers employees tossing bags of beans and taking a coffee break.

Folgers remains the biggest seller of ground coffee in U.S. stores, over $1 billion worth a year. But it's confronted a painful realization: Its reputation is just ... not strong.

Keywords Folgers Coffee, commercials, Mountain Grown, better flavor, coffee complaints, instant coffee, transformation, satisfaction, vintage advertising Email us at [email protected] if you ...

The same rebellious spirit that infused Joan Jett and the Blackhearts' "Bad Reputation" can be applied to Trombone Shorty, who is giving the track a brass makeover as part of a new Folgers coffee ad.

Folgers is the biggest seller of ground coffee in the U.S., but it has to confront a painful realization: its reputation isn't great. (Story aired on All Things Considered on Nov. 2, 2022.) ...

The ad features local musicians such as "Trombone Shorty," who collaborated on the music track to give it an authentic New Orleans vibe, and other NOLA natives, including Folgers employees. Page 1 2 ...

For Folgers, its music choice is designed to support the brand’s message that the coffee is bolder than some may think. ″ [The new ad’s music] complemented our desire to address people’s ...