Progressive's chief marketing officer, Remi Kent, said in statement, "Flo has been at the heart of Progressive's marketing for nearly 15 years. We've witnessed her undying love of insurance, watched ...

While you may think your message has grown stale, consumers typically don't. The Geico Gecko first appeared in 1999. Progressive's Flo first appeared in 2008. Neither rivals De Beers's "Diamonds ...