Jonty Rhodes’ involvement with UpUrFit is expected to shape its product strategy and guide the brand through India’s evolving ...

Fitness brand Boldfit has onboarded cricketer KL Rahul as a strategic investor and a brand ambassador. Boldfit, which sells everything from yoga mats and water bottles to protein powers and ...

The company operates in a segment projected to reach $40 billion by 2030, growing at a compound annual rate of 19 per cent ...

leading fitness equipment and treadmill supplier Quantum Fitness signed on. decorated national swimmer Hiruki de Silva as Brand Ambassador recently. The official ceremony to welcome Hiruki to the ...

In today’s hyper-connected world, where influence can shift consumer perception in an instant, brand ambassadors have become more than just familiar faces—they’re strategic assets.

Legendary South African cricketer Jonty Rhodes has joined forces with UpUrFit, a domestic sports wellness company, as a brand ...