A look at electric guitar history that originated in Southern California
Some of the most notable electric guitar companies have their roots in Southern California. Rickenbacker began in the 1930s, ...
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Fender Japan doubles down on its newfound affinity for sandblasting by putting an irresistible spin on its black-out Hybrid II models
Earlier this year, Fender Japan began experimenting on its Hybrid II electric guitars and bass guitars ... better than the ...
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Fender Japan and J-Pop guitar hero Rei have launched one of the most inventive Strats in recent years
Fender Japan has partnered with J-Pop guitar star Rei to produce a signature guitar that doubles as perhaps one of the most intriguing Stratocaster builds in recent memory. Indeed, a cursory ...
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Fender Hello Kitty Stratocaster marks 50 years of Sanrio’s finest cartoon cat
Fifty years ago in March 2025, the Japanese ... new haul from Fender feels novel, it’s not the first time the cartoon cat has graced the company’s guitars. Back in 2006, the company’s Squier sub-brand ...
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Fender 70th Anniversary Stratocaster editions celebrate the enduring icon
In 1954, a guitar maker called Leo Fender introduced his second electric guitar, a companion to his 1950 Telecaster (originally Broadcaster). The new Stratocaster, drawn up with the help of musician ...