It’s swirly, it’s swooshy, and it’s taking wedding season by storm. Katie Rosseinsky explores the rise and rise of the ubiquitous calligraphy-style typeface that’s cropping up everywhere from cheesy h ...

What it is: Loose, very feminine script that looks like it was done with a brush. This kind of font or calligraphy has a ton of bounce, meaning the letters don’t all sit on the same baseline ...

More stereotypically feminine packaging, with subtle colours and script-style fonts, is used for healthier foods, while more masculine packaging with bold colours and large fonts is often wrapped ...

Yet we, The Independent, continue to grow. iStock-1435136813_ed© Getty Images This curly script seemed to emerge on Pinterest about a decade ago (Getty Images) ...

In the absence of any universal or official name, I’ve come to refer to this completely unavoidable typeface as part of “the ‘Live, Laugh, Love’ font family”, thanks to its steadfast ...

Instead, she’s noticing “more brands, brides and hosts leaning into sleek, modern fonts” that are “still feminine, but more minimal and grown-up”. Boulanger, though, is more wary of ...