Copycats exist throughout fashion, as a popular meme shows, listing examples of luxury brands — Saint Laurent, Balenciaga, Burberry, Berluti, Balmain — whose logos had gone sans-serif within ...

03. The Nike logo: Futura Bold The Nike logo is so recognisable that the iconic swoosh is often used alone. But when the brand does use type, it's usually Futura Bold Condensed Oblique.