State Farm is there. While the company retired this tagline in 2016, it has successfully transformed this neighborhood-centric message from a motto to a corporate value by: Tying it to a values ...

This marks a shift from the "Here to Help Life Go Right," tagline that it launched in 2016, which polled poorly. The strategy shift follows State Farm shifting its creative work to Omnicom's The ...

In the grand scheme of marketing strategy, coming up with a company’s tagline is rarely anyone’s first concern. In fact, as audiences’ attention spans have shortened and the screens on which ...

State Farm’s Super Bowl ad is being marketed like a big action film—while staying true to its ‘like a good neighbor’ tagline. Arnold Schwarzenegger was on The Tonight Show Starring Jimmy ...

Instead, State Farm is adopting "Here to Help Life Go Right," a tagline that promises proactive assistance. State Farm's intent seems to be to communicate banking and insurance products that are ...

The phrase originated from a commercial for Pepperidge Farm that featured an elderly man reminiscing about the past. The tagline gained new life when “Family Guy” gave it a darkly humorous ...

State Farm Insurance, long a stalwart of Super Bowl ... subsequent inability to pronounce the insurance company's longtime tagline. It also featured imagery of Schwarzenegger in several disaster ...

Soft drinks supplier Belvoir Farm has introduced a new “made with sunshine” tagline for its Freshly Squeezed Lemonade after investing in solar energy production at its Leicestershire farm. The company ...